Godfrey Riddle wants to build you a home; How Civic Saint’s eco-friendly bricks could reshape the foundation of affordable housing

September 23, 2023  |  Startland News Staff

Winning $55,000 in a recent national LGBT pitch competition provides Godfrey Riddle the building blocks for a hard pivot — shifting the focus of his lifestyle company Civic Saint from handmade retail goods to earthen bricks used to sustainably create artful, affordable homes.

Godfrey Riddle, Civic Saint

“Affordable housing is a problem I’ve been pondering since my family lost our first home to foreclosure when I was 12,” said Riddle, founder and president of Kansas City-based social venture Civic Saint. “I couldn’t understand why we live in a society where housing is such a precarious thing, especially as I grew to understand it as a key determinant of individual, familial, and community stability, success, and prosperity.”

“As I thought more about Civic Saint’s founding purpose to build inspiring communities where people reach their full potential alongside my professional and personal background, finding ways to lower the bar to home ownership as a means to create and perpetuate generational wealth in overlooked communities seemed like a natural progression to build an equitable and just world,” he continued.

Civic Saint hit the Kansas City maker scene in 2020 with Riddle debuting a line of apparel and accessories meant to provide affirmation around the ideas of universal humanity and worth.

The new iteration of the brand pioneers a process to use compressed earthen bricks (CEBs), prefab manufacturing, and technology to sustainably produce artful, affordable housing and adaptive communities, Riddle said — introducing a version of Civic Saint that aims to close the racial wealth gap through job creation and revitalize redlined neighborhoods.

“For the first time in human history, it is possible to apply structural design standards to earthen buildings; a material humans have used across societies since 8700 BCE,” said Riddle. “Our business model prioritizes the environment while addressing generational wealth disparities through job creation, homeownership, and their ambient economic impacts.”

The pivot is informed by Riddle’s life as a gay, Black man and cancer survivor whose late parents struggled with homeownership, he said. His experience on Amy Pohler’s originalPeacock TV show “The Gentle Art of Swedish Death Cleaning” also contributed to the social enterprise’s renewed focus because Riddle learned how to lighten his ecological footprint by imbuing his surroundings with purpose, he added.

RELATED: Maker featured in NBC series says ‘death cleaning’ opened his eyes to grief without guilt

Godfrey Riddle, Civic Saint, celebrates after winning pitch competitions hosted by the National Gay & Lesbian Chamber of Commerce; photo courtesy of Civic Saint

In August, Civic Saint won both the Inaugural Communities of Color Initiative (CoCi) Biz Pitch and the overall Biz Pitch competitions, bringing in a total of $55,000 from the National Gay & Lesbian Chamber of Commerce at its 2023 International Business & Leadership Conference in Denver.

Click here to watch Civic Saint’s successful pitch presentation.

Compressed earthen brick from Civic Saint

Civic Saint plans to prototype and deliver its first demo build in April 2024 at Kansas City’s historically Black 18th & Vine Jazz District during AIA Kansas City’s annual Design Week, which brings together thousands from the architecture, design, and creative industries.

A celebration and community event marking the brand’s third anniversary is planned for Oct. 5 to further introduce Civic Saint’s concept and meet its $100,000 startup capital goal.

Click here for more information on the October event.

“Our ultimate vision is for Civic Saint communities to become the most beautiful, family-friendly neighborhoods where people and communities grow to their full potential,” said Riddle.

As part of the social venture’s pivot, Civic Saint is minimizing its apparel collection back down to the brand’s original statement T-shirts with all proceeds benefiting the launch of the new effort. Riddle’s popular “Human” shirts are expected to ultimately evolve into a “House a Human” shirt to match the shift in direction, he said.

Click here to shop Civic Saint.

Nikki Beard, Saint Luke’s Health System (left) and Godfrey Riddle, ArtsKC (right) at the KC Chamber’s POWER of Diversity Breakfast; photo by Nikki Overfelt Chifalu, Startland News

An artist, nonprofit executive and serial social entrepreneur, Riddle — who also serves as director of resource development at ArtsKC — was honored in July by the Greater Kansas City Chamber of Commerce during its Power of Diversity Breakfast. He was one of three up-and-coming senior level workforce members who were celebrated with Ace Award for advocating and uplifting Diversity, Equity and Inclusive within their business and community.

“When I think about how I would use my leadership to have an impact on DEI efforts in Kansas City, it’s always trying to be vocal about groups that are left out,” Riddle said during the Chamber event. “From my vantage point, it’s understanding that I can’t see everything; but sometimes you have to ask the question or at least make space and time to do that and find the answer.”

Tagged ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        ‘Night Without Borders’ opens coffee house doors to honor heritage through harmony

        By Tommy Felts | October 7, 2025

        Culture transcends borders, said Danny Soriano, surrounded Friday night in a popular Crossroads coffee shop by music, dance, art, food, and drinks that all shared a common link: Latino flavor. “Whether it’s Puerto Rico, Dominican Republic, Mexico, Argentina, we all come together as Latinos, as Hispanics, and celebrate our heritage,” said Soriano, who organized a…

        KC GIFT orders a full meal with $100K Wah Gwan grant: Job creation (with a side of inspiration)

        By Tommy Felts | October 7, 2025

        Young people on Kansas City’s east side need to see examples of what can be achieved when someone who looks like them works hard — and wins, said Tanyech Yarbrough, pledging to use her recent grant funding from KC G.I.F.T. to mirror entrepreneurship to her community, as well as expand her Troost eatery. Yarbrough’s Wah…

        GEWKC returning to familiar venue (but its new destinations might surprise ticket holders)

        By Tommy Felts | October 7, 2025

        When Global Entrepreneurship Week pulls into the station later this fall, Kansas City participants can expect a fresh experience inside one of the region’s most iconic landmarks, said Callie England, noting an intentional effort behind the scenes should help reroute the “best of the best” events onto custom agendas. “While you’ll see a few familiar…

        Wichita program drives highway of resources to more KC startups; founders tout who they met along the way

        By Tommy Felts | October 6, 2025

        Opening its doors to Midwest companies outside Kansas for the first time, a Wichita-based program that connects startups with the tools to better engage enterprise partners offered an added benefit to Kansas City entrepreneurs: a new ecosystem of support just a few hours from home. “The program’s Wichita location inspired us to broaden our outreach…