Best-in-show FitBark pet tech now groomed for 2019 launch on FitBit
December 17, 2018 | Austin Barnes
Kansas City-bred FitBark is set to unleash a new partnership with industry-leading fitness wearable FitBit in early 2019, the company announced Monday.
“For many of us, happiness is about helping others achieve their goals,” said Davide Rossi, CEO and co-founder of FitBark. “We may not have the motivation to get in the gym every day, but if we know our pets desperately need their exercise to stay healthy, we’ll go out of our way to make sure they get it.”
Davide Rossi, FitBark
“The commitment to the health of our pets is the key to our own health and happiness,” he added.
FitBark’s app and watch face will launch in the Fitbit app gallery within the first quarter of the year, allowing users to track their steps, calories, and other activity alongside and in comparison with those of their pet, Rossi explained.
Click here to read about fellow KC-based startup Sickweather’s integration into FitBit.
“This partnership enables us to put our mission on the radar of millions of health-conscious dog owners — with more than two-thirds of households owning a pet in several of our key markets,” Rossi said of momentum the FitBit partnership brings to FitBark.
Click here to read more about Rossi’s philosophy on the pet lifestyle industry.
Named by Startland as a startup to watch in 2017, FitBark — developed by Rossi alongside his sister, Sara Rossi and Fabrizio Filippini — aims to improve the physical fitness of consumers’ four-legged family members through the use of wearable tech.
Expanding its market reach, Fitbit launched the Fitbit Ace activity tracker, earlier this year — designed to monitor the physical fitness of kids — a move that aligned the brand with FitBark’s commitment to whole-family fitness, Rossi added.
“We’re humbled that Fitbit is now supporting our mission to include not only kids, but also fur kids in everyone’s health journey,” he said.
Click here to learn more about another FitBark partnership with Animal Planet.
Featured Business
2018 Startups to Watch
stats here
Related Posts on Startland News
Brewery, taproom taking root in former JoCo Macy’s amid neighborhood transformation
An Iowa-based brewer — lauded for igniting economic growth and vibrancy in the communities where it plants its taprooms — announced plans Monday to expand its Big Grove brand into Prairie Village, projecting a fall 2026 opening within a long-dormant retail space in Johnson County. Dirt already is moving outside the former Macy’s department store…
Goodwill merger pushes expansion plans, KC’s new adult high school to the front of the store, leader says
Consolidating operations between offices in Kansas City in St. Louis not only will produce one of the largest Goodwill footprints in the nation, said Mike Sinnett; the move is expected to bolster efforts to add more retail stores and deepen initiatives like the soon-to-open Excel Center at Bannister Road. Goodwill of Western Missouri and Eastern…
LISTEN: Biotech founder breaks down how she turns microorganisms into high-quality protein in just 24 hours
On this episode of Startland News’ Plug and Play Topeka founder podcast series, we explore a ground-breaking food innovation with Katelijne “Kate” Bekers, co-founder and CEO of MicroHarvest. This biotech startup is pioneering the world’s fastest protein production — turning microorganisms into high-quality protein in just 24 hours, using sustainable fermentation and agricultural side-streams, while…
From ravioli to revenue: How Pasta La Fata became a fresh pasta powerhouse in mid-Missouri
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. [divide] COLUMBIA, Mo. — Michelle “Shelly” La Fata built Pasta La…