EyeVerify sells to Alibaba affiliate for more than $100M

September 13, 2016  |  Bobby Burch

In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.

Ant Financial —  the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.

Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.

Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.

Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.

Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.

The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.

“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”

Check back in later for more on this breaking story.

Tagged ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2016 Startups to Watch

        stats here

        Related Posts on Startland News

        LISTEN: Ground Truth Ag puts real-time objectivity into grain grading; here’s how it makes your food safer

        By Tommy Felts | October 31, 2025

        On this episode of our 12-part Plug and Play Topeka podcast series, we speak with Kyle Folk, CEO and founder of Ground Truth Ag — a next-gen ag-tech company using AI, machine vision and near-infrared spectroscopy to deliver real-time grain-quality data across the farm-to-market workflow. Folk shares how his upbringing on a Canadian farm inspired…

        MidxMidwest teases lineup for three-day investor-innovation event (and the startup party of the year)

        By Tommy Felts | October 31, 2025

        Building on Kansas City’s ambitious spirit, a new blend of music, startups and community is expected to meet at the crossroads of innovation, said Alexa Heying, pulling back the curtain on plans for the region’s flagship Midwest tech conference. “The goal of MidxMidwest is to create the connective tissue between founders, investors, and corporates so…

        Peek inside: Buffalo State Pizza takes another slice of ownership with fresh-baked downtown OP relocation

        By Tommy Felts | October 31, 2025

        Three decades of pizza at a popular downtown Overland Park corner might have come to a close this week, as the crew at Buffalo State Pizza Co. picked up the last of what they could carry and walked it a half block down the street to the shop’s new home near another local favorite, The…

        One cabin, one chair, one cut: Barber swaps rushed for rustic at his no-distractions shop in the woods

        By Tommy Felts | October 31, 2025

        LONE JACK, Mo. — A short drive to visit this barber — his cabin tucked away in the oaks and hickories about 35 minutes from the heart Kansas City — is about more than just the journey to a great hair cut, Micah Holdaway said; it’s about the experience. After running Barberhouse Men’s Hair Studio in…