Swifties made her work famous; Now this KC maker has opened a fourth retail shop

Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.

EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection

“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”

The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.

Click here to explore products from the brand.

EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.

 

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The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection

Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.

Click here to check out EB and Co.’s Swifties collection.

From the archives: Taylor Swift’s Super Bowl ring: How a $14 gold loop on the world’s most famous popstar scored big for this KC maker

The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.

Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.

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Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.