LA transplant encourages online shoppers to Continue Good after the sale

Online apparel store Continue Good inspires each customer to complete a small act of kindness, said Mollie Beck, noting the organization’s donations to KC-based anti-trafficking nonprofit Exodus Cry turn the small deeds into a more tangible impact.

“I love inspiring people to continue to do good to others, but I wanted to just do more and even take baby steps to try to fight that issue,” said Beck, owner and founder of the online market. “It’s been kind of a slow movement, but that’s definitely something we’ll be focusing more on changing in 2019.”

Click here to learn more about Exodus Cry.

With every purchase, customers are given suggested tasks to complete to spread positivity and encouraged to share each story of giving online, she explained, citing one food and beverage worker who brought donuts to a nursing home after their shift. The act made their night, she said.

Founded in 2017, KC-native Beck relocated Continue Good from Los Angeles for mostly family reasons, she said, noting she envisioned the mission-based startup in the Midwest.

Continue Good

“LA was great and it was a great year for preparing [the business] and going to different markets — that was such a blessing, but long term, I didn’t see Continue Good there,” said Beck.

While the store is stocked with Beck’s handmade items, the bulk of the apparel comes from Los Angeles brands with which she built relationships over the years and that spread the same positive messages, she said.

In 2019, the store is expected to expand its original creative products section, she added, with the founder working on introducing new additions besides the classic Continue Good candles, shirts, and handmade cards.

Longer-term plans include bringing in additional local pop-up markets in Kansas City, as well as in Colorado, said Beck, noting a brick-and-mortar storefront is a lower priority, but still a possibility.

Click here to shop Continue Good or learn more.