Columbia-based EquipmentShare plans to hire 20 techies at new KC office
January 13, 2017 | Bobby Burch
A rapidly-growing startup based in Columbia, Mo., is planning to open its technical hub in Kansas City.

Willy Schlacks
As it expands around the nation, EquipmentShare co-founder Willy Schlacks said he’s hoping to hire about 20 software and web developers for the firm, which has been touted as the “Airbnb for construction equipment.”
EquipmentShare created a peer-to-peer marketplace to rent construction equipment, helping contractors to find and rent unused equipment that otherwise would be collecting dust. In addition to the marketplace, the firm created a device — the ES Tracker — that provides real-time data on the location and use of machines that have been rented.
Schlacks said that Kansas City was a natural destination for the firm’s tech office. In addition to a deep pool of tech talent, he’s been encouraged by the interactions the company has had with Kansas City.
“I’m excited about what we’ve seen so far from the developer community in Kansas City,” Schlacks said. “We have no fear we won’t be able to find the talent we need for this first push and to continue growing the company in Kansas City.”
In addition to lending and renting equipment, the platform combines insurance verification, background checks and payment processing. EquipmentShare offers a plethora of equipment for rent from cranes and forklifts to trailers and landscaping equipment.
Founded in 2014, EquipmentShare has garnered serious traction in its three years. The company already has 95 employees, has raised more than $7.6 million and participated in the Y Combinator accelerator program.
The marketplace is in operation in Columbia, St. Louis, Dallas, Jacksonville and Auckland, New Zealand, but plans to expand quickly in the coming year. In the next 18 months, the firm plans to expand its offerings into most major metros in the United States, including Atlanta, San Francisco, Chicago, New York City and others.
Schlacks said he’s thrilled to see his company grow and make an impact in the construction industry.
“From the product standpoint, it’s exciting to be on the edge of an industry,” he said. “I love building stuff that doesn’t exist and solving problems that haven’t come up yet.”
Featured Business
2017 Startups to Watch
stats here
Related Posts on Startland News
This AI keyboard can write your next email with the push of just one button; its creator says it could revolutionize workplaces
Hardware — not just software — should be at the forefront of the AI’s future, Jerry Hsu shared. After the successful release of its GPT-powered AI mouse, Jethro V1, in late 2024, Overland Park-based Virtusx — which is revolutionizing workplaces through integrating hardware and software to make AI-driving products more accessible and user-friendly — has…
Alexa, show me the winners: Storytailor leads Pure Pitch Rally prize tally ahead of tech launch
Storytailor’s marquee Pure Pitch Rally win comes at the perfect time for the Kansas City startup, its founders said. They’re preparing to roll out a new immersive storytelling platform through a partnership with Amazon’s Alexa+ next year — a move expected to bring their tech to more than 200 million Prime users. “It’s the most…
LISTEN: How the Midwest opened this German agtech company’s eyes to opportunity in the US
On this episode of our 12-part Plug and Play Topeka podcast series, we connect with Débora Moretti, co-CEO of NutriSen — a Berlin-based agtech startup building real-time molecular sensors to measure nutrient concentrations in plants directly on the field. Moretti shares how her team, alongside co-founder Tobias Vöpel, is merging biosensor technology, data-driven insights and…
Crossing lanes: KC Streetcar collaborators back aboard for expansion, dropping new merch, anthem
Opening the extended KC Streetcar line Friday completes a loop for creatives whose collaborations with the popular public transit system first emerged nearly a decade ago along Main Street — a time when Kansas City’s surging vibrancy helped curb streetcar doubters. “For us, it’s always been about representing Kansas City — the people, the culture,…