Chiefs celebration turned much of downtown KC into a parking lot; Startups along the parade route got to work, joined the party

February 16, 2023  |  Nikki Overfelt Chifalu

Cars parked during the Chiefs parade; photo courtesy of Jon Broek, Tenfold Security

Prime locations along the Chiefs championship parade gave several local startups an opportunity to celebrate with their team members and families Wednesday as traffic and business largely came to a halt across midtown and downtown Kansas City.

Chiefs kicker Harrison Butker walking in the Chiefs championship parade near Crown Center; photo by Tommy Felts, Startland News

“It’s not every day Chiefs players are walking the streets out front and waving at our team in the office,” said Justin Watkins, founder and CEO of Native Digital.

The offices for the scaling marketing firm are right along the parade route at 16th Street and Grand Boulevard; the company gave the entire staff — both local and remote — the day off to celebrate and/or relax, Watkins said. Four of its remote employees — from Omaha, Wichita, and Phoenix — already had trips planned to KC this week, providing a nice bonus for them to get to see the parade up close, he added.

“Being right on the parade route, several of our team invited friends and relatives to watch from our front row seats,” Watkins explained. “We had several parents and kids of employees thank us for the ‘box seats.’ (It was a) nice way for them to show off where they work.”

RELATED: Parade brings champion Chiefs home to the masses after Super Bowl win (Photos)

Jon Broek, co-founder of Tenfold Security, and several coworkers stayed overnight Tuesday in their office — off 26th Street, just west of Union Station. Some stayed with the focus of securing parking spots to allow for family and friends — including his teenage daughter — to have easier access to the parade, Broek said. Others — like himself — stayed to ensure the safety of the office.

“(We had) air mattresses, sleeping bags, recliners, video games, Chinese food and so on,” he continued. “(It) was actually a really fun evening. Luckily our office has a game room/lounge and a full bar.”

On Wednesday, he said, it was somewhat business as usual for him and fellow co-founder Aaron Weissenfluh inside the cloud security solutions office as the rest of the team attended the parade or stayed home, although there were a few interruptions from people knocking on the window to use the restroom.

Outside the office, it was chaotic.

“We have actually been enjoying all of the people watching and craziness happening outside,” he told Startland News Wednesday amid the hours-long parade festivities. “Cars are parked on sidewalks, in front of loading docks, driveways, parking lot entrances, and on other businesses properties.”

The office for Homebase — a resident experience and connected building solution — sits just off the parade route at 16th and Walnut Streets and founder Blake Miller shared that the startup gave its team a half day off to enjoy the festivities encircling its Crossroads headquarters.

“Some came into our office early to work and then hung around,” he added.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , , , ,
Featured Business
    Featured Founder

      2023 Startups to Watch

        stats here

        Related Posts on Startland News

        Ready to bet big? Kansas wants to help entrepreneurs win more federal innovation grants

        By Tommy Felts | December 9, 2025

        Kansas innovators now have access to a new tool designed to help them compete for major federal funding. The Kansas Department of Commerce has opened applications for the state’s SBIR and STTR Matching Program, which provides financial support and hands-on guidance for entrepreneurs pursuing federal innovation grants. The matching initiative is part of ACCEL-KS, a…

        New Maker of the Year: Why this mom’s side hustle for the girly girls couldn’t stay at home

        By Tommy Felts | December 9, 2025

        A hobbyist venture that began with making shirts for her kids has earned Julie Swopes a spot on Made in KC’s shelves for her Chiefs- and Royals-inspired tees — along with one of the local-first retailer’s top honors: KC New Maker of the Year for 2025. “I’m just a stay-at-home mom that has turned her…

        Don’t be a stranger: When this Crossroads refuge closes, another chapter begins for Afterword (and the space it leaves behind)

        By Tommy Felts | December 8, 2025

        With two more Open Mic Nights and more than a month left on its lease at Afterword Tavern & Shelves — a cozy corner hotspot where patrons leisurely bond over drinks and good reads — the popular Crossroads third-space isn’t finished telling its story despite losing the space to its new landlord, said Kate Hall.…

        Exporting KC to the world: Esports leader revs come-from-behind global takeover amid World Cup’s big draw

        By Tommy Felts | December 6, 2025

        As the metro bundled up and showed out Friday, getting its latest taste of what the 2026 World Cup has in store, the Kansas City Pioneers dropped new heat — raising the thermostat on their commitment to seize the moment brought forth by the global gathering as a net for esports.  “Now is the time for…