Woman-led
How a pivotal hire from the world of sports and entertainment helped Crux-X shift sales strategy
Investing in a sales team is frequently overlooked by companies as they develop their priorities for growth, said Melea McRae, noting just 97 percent of these ventures are leaving innovation on the table by ignoring this clear strategy to scale. Crux-Xcelerate (Crux-X), the sister company of Kansas City “un-agency” Crux KC, is tackling this challenge…
NXTSTAGE taps trio of KC entrepreneurs to help their companies grow revenue, scale
WICHITA — Three Kansas City startup founders are among 20 early-stage companies selected for the latest NXTUS program aimed at boosting innovation from within urban and rural areas throughout the state of Kansas. Joining the 2024 NXTSTAGE Customer Traction Cohort: Joy Broils, Hustle & Ground, Shawnee; Mark Lukenbill, Mpruv Sports, Basehor; and Crystal Webster, Sharing…
KC startup’s bone cancer treatment for dogs earns ‘milestone’ USDA validation
A decade of hard work by a veteran entrepreneur and her Olathe-based team has cleared a significant hurdle on the pathway to licensure as its first-in-class adoptive cell therapy for dog cancer gains a critical nod of approval from federal regulators. ELIAS Animal Health, a leading companion animal cancer therapeutics company, recently announced that the…
Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building
Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…
Start from the top: How these newsmakers forged companies to watch (Event Photos)
Maybe it was an open opportunity in a market that couldn’t be ignored. Perhaps a calling to do something bigger than themselves. Or, for some, just a transparent bid to find profit in a world of problems waiting to be solved. Each of Startland News’ 10 Kansas City Startups to Watch launched with a motivation…
