Opinion
You’ve got a great idea for an app — the kind that keeps you up at night. But you’ve never worked on a software project before and have no idea what you’re in for. Sound familiar? Here’s a list of common frustrations I see from my non-technical clients. 1. Scope creep No, it’s not a…
Read More >The facts are in. Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. On the surface, these stats should be enough for any company to dive head first into branding themselves as social entrepreneurs. But, cause-based marketing is…
Read More >In this Think column, hr-haven founder Belinda Waggoner dissects the imperative of a coherent, thoughtful internal identity within one’s company. The Think column helps entrepreneurs to stop and think about the various aspects of starting and running a business. If you haven’t unlocked the secrets or even considered the benefits of internal branding, here’s a little story we tell…
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