Opinion
On a daily basis, Ben Kittrell translates the jargon-filled world of technology for clients of his tech consultancy. The Words that Frustrate (WTF) series aims to offer readers some clarity in an industry dominated by techies’ confusing argot. In this special edition, Ben geeks out over Star Wars tech as the franchise’s latest installment thrills audiences around…
Read More >[pullquote]”Subjective language is usually used in elevator pitches when businesses try to point out a perceived advantage in the market. This usually manifests itself as an ignorable [statement] …” – Grant Gooding[/pullquote] Your elevator pitch is the single most important communication of you or your business and why you are relevant. Last month I wrote…
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