Opinion
Editor’s note: The opinions expressed in this commentary are the author’s alone. High-growth, share-based startups — like Airbnb and Uber — are transforming the hospitality and transportation industries. The sharing economy is also fundamentally changing how people work. From corporate professionals to entrepreneurs, coworking is rapidly becoming a viable alternative to offices and cubicles.…
Read More >Editor’s note: The opinions expressed in this commentary are the author’s alone. Think about your three biggest competitors. … Got ‘em? Now, what do you say when a potential customer asks you why they should do business with you instead of them? More often than not your response contains subjective and ineffective language. You say…
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