Opinion

Grant Gooding: Marketing math breaks down the odds of getting your campaign right

By Tommy Felts / April 2, 2018

Editor’s note: The opinions expressed in this commentary are the author’s alone. Check out more from Grant Gooding here.  [divide] With the seemingly unlimited places to spend your marketing dollars, clients ask us if we can nail down three things in almost every study we do: What is the right message to win over customers?…

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Ginsburg’s Podcast Preview: Business of Story adds power to purpose

By Tommy Felts / March 26, 2018

Editor’s note: The opinions expressed in this commentary are the author’s alone. [divide] If you’re new to either podcasts or this occasional column, click here for background information. We preview specific podcasts to reveal their topics, formats and lessons from listening. Featured Podcast If you manage a business or organization, you surely have a story…

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April Boyd-Noronha: Q&A with Tammy Buckner, a woman rising In STEM

By Tommy Felts / March 23, 2018

Editor’s note: The opinions expressed in this commentary are the author’s alone. [divide] In honor of Women’s History Month, I’m featuring a fierce woman on the rise in STEM, who also happens to be a woman of color. Tammy Buckner is the founder and chief technology strategist at Techquity Digital, a tech firm based in…

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Alex Altomare: How KC students touched by gun violence changed my perspective

By Tommy Felts / March 9, 2018

Editor’s note: Kansas City entrepreneur Alex Altomare served as a mentor for Tuesday’s MECA Challenge, which prompted students in Kansas City’s urban core to develop solutions for school shootings. The following is Altomare’s reflection on the experience. MECA Challenge and Startland News are both programs of the Kansas City Startup Foundation. [divide] Volunteering, especially with…

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Ginsburg’s Podcast Preview: ‘Social Media Marketing’ as a multi-tactic strategy

By Tommy Felts / March 6, 2018

Editor’s note: The opinions expressed in this commentary are the author’s alone. [divide] If you’re new to either podcasts or this occasional column, click here for background information. We preview specific podcasts to reveal their topics, formats and lessons from listening. Featured Podcast This podcast is the backbone of Social Media Examiner, a California-based host…

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