Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story

May 15, 2025  |  Startland News Staff

It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.

Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.

[pullquote]

A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.

The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.

Click here to check out the beer hall’s new kitchen menu.

[/pullquote]

The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.

“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.” 

The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.

“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.

Click here to learn more about the Museum of BBQ.

The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.

MO’ BBQ Barrel-Aged Smoked Quad from Boulevard Brewing Co.; photo courtesy of Boulevard Brewing Co.

With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.

Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.

Click here to learn more about the MO’ BBQ release.

“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.

From the archives: Boulevard, Vine Street hop to ‘inspire our city’ with a brew in honor of KC baseball icon Buck O’Neil

[adinserter block="4"]

2025 Startups to Watch

    stats here

    Related Posts on Startland News

    KC’s first innovation officer reflects on work, city’s tech future

    By Tommy Felts | May 5, 2015

    After more than two years of service, Ashley Hand is leaving the driver’s seat of Kansas City’s innovation efforts. Hand, who soon will be departing as Kansas City’s chief innovation officer, was tasked with implementing innovative strategies to improve how city government can better serve Kansas Citians. The city will be accepting applications for the…

    Welcome to Startland News

    By Tommy Felts | May 2, 2015

    Scrappy. Determined. Gritty. Those often were the words attributed to the Kansas City Royals as the team unexpectedly surged into the 2014 World Series and captured the national spotlight. Those very words are apt for this city, which has been built on the grit and determination of successful entrepreneurs like Ewing Kauffman, Joyce Hall, Henry…

    Kansas budget woes render uncertainty for angel tax credits

    By Tommy Felts | May 2, 2015

    As state budgetary concerns loom in the background, early-stage firms in Kansas are hoping a bill to extend the Sunflower State’s Angel Investor Tax Credit program will become a priority for legislators. Scheduled to sunset after the 2016 fiscal year, the program annually allocates $6 million in credits to entice investments in early-stage, growth-oriented companies…

    KC virtual reality firm partners with KU, NFL coaches

    By Tommy Felts | May 2, 2015

    A Kansas City-based virtual reality company hopes some marquee partnerships will plug it into a market projected to reach $150 billion in five years. Founded in 2013, Eon Sports VR recently landed the University of Kansas football team as a client for its mobile virtual reality platform to help players train without the risk of…