Boulevard launches BBQ beer to help new museum tell Kansas City’s smoky story
May 15, 2025 | Startland News Staff
It’s a beer that could only happen in Kansas City, said Greg Garrity, teasing Boulevard Brewing Co.’s just-announced bourbon barrel-aged Belgian-style quad — a brew infused with smoked malt and a blend of bold, barbecue-inspired ingredients.
Crafted in collaboration with the recently opened Museum of BBQ at Crown Center, the MO’ BBQ release is the latest in Boulevard’s Brewhouse One series, a line of small-batch beers that are brewed with ties local businesses and organizations.
[pullquote]
A Beer Hall BBQ launch party is set for 5 p.m. to 7:30 p.m. May 22 at the Boulevard Tours & Rec Center, featuring samples of MO’ BBQ, a BBQ pork special with classic sides, and a sauce bar curated by the Museum of BBQ.
The barbecue special will be supplied by Boulevard’s new kitchen. Four-packs of MO’ BBQ will also available for carryout from the Tours & Rec Center for $19.99.
Click here to check out the beer hall’s new kitchen menu.
[/pullquote]
The MO’ BBQ Barrel-Aged Smoked Quad will be available exclusively at the Boulevard Tours & Rec Center starting May 22, while supplies last.
“For this entry to Brewhouse One, we knew we wanted something authentic to Kansas City, both in concept and execution, and there was nothing that spoke to that more than a partnership with the Museum of BBQ,” said Garrity, innovation brewer at Boulevard. “From there, we got into the specifics: How will we smoke the malt, what kinds of wood will we use, are we going full-blown brisket or are we going for a kiss of smoke? We really landed on a beer where one aspect isn’t outshining the other — it showcases the barrel, the beer and the barbecue equally.”
The project was a natural fit for the Museum of BBQ, which invites locals and visitors alike to immerse themselves in the smells, sights and stories of BBQ, said Jonathan Bender, a barbecue aficionado and former journalist who founded the first-of-its-kind destination alongside Chef Alex Pope.
“We want (the museum) to be a gateway to Kansas City barbecue just as Boulevard has been a gateway to beer for so many in KC and beyond,” Bender said.
Click here to learn more about the Museum of BBQ.
The goal behind MO’ BBQ: craft a beer that tastes like Kansas City barbecue feels.
With help from Boulevard’s resident barrel-aging expert, Quinn Reeder, the teams dreamed up an 11.8% ABV blend brewed with smoked pilsner malt, dark Belgian Candi Syrup, brown sugar, molasses, and a complex array of seasonings: star anise, celery seed, and cracked black peppercorns.
Chef Pope even smoked the pilsner malt in-house to provide just the right depth, while Boulevard’s brewing team experimented with balance.
Click here to learn more about the MO’ BBQ release.
“Whether you’re pairing MO’ BBQ with a plate of ribs, some sharp cheese or a quiet evening, this ale is a rich, spiced, smokey pour with the heart and soul of KC,” Boulevard said in a press release.
Featured Business
2025 Startups to Watch
stats here
Related Posts on Startland News
Report: Tech drives nearly a 10th of Kansas City’s economy (and those employers are hiring)
Advocates tout KC for top-tier tech talent; a new report affirms its status as an emerging market with potential for big impact A combination of economic stability, depth and skill of talent, and operational efficiency creates conditions for companies to grow and succeed in Kansas City, said Kara Lowe, detailing new data that suggests the…
InvestMidwest back in KC ahead of World Cup rush; four new leaders join board roster
A powerhouse quartet of venture experts are on board for the next wave of InvestMidwest impact, said Claire Kinlaw, announcing plans for the two-day summit’s bounce back to Kansas City this spring as organizers push to boost deal flow in a region outside the startup-dense coasts. New to InvestMidwest’s board as planning gets under way…
Fan favorite vote: AltCap Your Biz launches crowd-sourced contest as pitch event nears
One of 10 finalists in a popular fall pitch event for small businesses is expected to win $5,000 based solely on community votes, leaders at AltCap announced Friday, launching this year’s voting portal ahead of mid-November competition at Union Station. “The Fan Favorite Contest invites the community to discover amazing local businesses, to learn about…
