KC needs elevated ambience, founder says; how her soon-to-open Westwood home store sets the table for ‘touches of trend’
December 6, 2024 | Joyce Smith
The moment local shoppers — aspiring to better entertain friends and loved ones — heard what Sarah Brown’s online store was offering, her home and lifestyle business “just blew up,” she said, detailing the demand now pushing the brand’s jump to brick and mortar.
Place setting by Blair & Blythe; courtesy photo
“It showed that people in Kansas City need and want what I’m offering,” said Brown, founder of Blair & Blythe, which focuses on traditional merchandise for the home with “touches of trend” — European brands, vintage, and other items unique to the metro.
“People in the South are just masters of hosting,” continued Brown, who spent time in Texas working in retail. “Seeing that hole in the market, I wanted to bring it here.”
Through its three-year-old online shop, Blair & Blythe carries “elevated tabletop” items including fine china, flatware, drinkware, cocktail and dinner napkins, tablecloths and table runners, and candleholders, as well as stationery, lamps, Mahjong game accessories, and furniture (currently swivel chairs, bar carts, Winchester chests, rattan coffee tables and more).
Click here to check out Blair & Blythe on Instagram.
Blair & Blythe’s popularity with locals online inspired Brown to explore a physical space in the metro — ultimately leading her and her husband to purchase a two-story, nearly 6,000-square-foot building at 4812 Rainbow Blvd. in Westwood in 2023.
View this post on Instagram
Renovation work on the building — formerly Ambience Furs, also owned by a local couple, which had long operated in the space, but closed last year when the owners retired — is near completion with Blair & Blythe tying up inspections and other finishing touches.
“It’s a very old building, built in 1930, and we are giving it new life,” said Brown, who is trained as a professional counselor, primarily working with adults with personality disorders, and substance abuse issues, as well as couples counseling.
Rehabbing the Westwood space — which includes a new floor plan, design consultation room, and shipping and receiving dock — gave Brown a new creative outlet from the counseling job; a diversion that also fueled the initial creation of Blair & Blythe, she said.
An opening date for the brick and mortar has not yet been announced.
Click here to follow Blair & Blythe’s journey to opening.
The mid-renovation Blair & Blythe storefront at 4812 Rainbow Blvd. in Westwood; photo by Nikki Overfelt Chifalu, Startland News
Place setting by Blair & Blythe; courtesy photo
The shop will have a gift and wedding registry, and Brown wants to launch her own luxury curated line of table linens and tabletop pieces.
For the holidays, Brown already has pulled together stag head serving sets and bowls, Candy Stripe & Checks lumbar pillows, and tartan check assorted dish towels.
“After COVID we all understand the importance of coming together,” Brown said. “To have a story laid out on your table I think is just so special.”
[divide]
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follower on X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2024 Startups to Watch
stats here
Related Posts on Startland News
Entrepreneur’s pitch: Throw a life vest to those caring for loved ones with special needs
Families of loved ones with disabilities are fighting the clock, said Samantha Lane, Kansas City-area entrepreneur and founder of Lumina Advocacy and Coaching in Gardner. “There is a huge gap to be filled,” Lane said as she described the array of physical, intellectual, and sensory needs affecting — what she referenced as one-fifth of the American…
DivvyHQ landed Novel’s first investment by avoiding hockey-stick growth, co-founder says
It was a marriage of the minds, said DivvyHQ co-founder Brody Dorland, describing his marketing tech firm’s recent investment from Novel Growth Partners. The company’s leadership — Dorland and co-founder Brock Stechman — is honored to be recipients of NGP’s first investment, Dorland said. But the pairing didn’t come by accident, he added. “I think they viewed…
In talent showdown with corporate neighbors, startups must hire smarter, say Digital Sandbox experts
Kansas City heavy-weights like Garmin and Cerner court developers at the student level, said Brody Dorland, discussing a talent showdown seen by startups across the metro. “How am I supposed to compete with that?” asked Dorland, co-founder of marketing tech firm DivvyHQ, during a recent Digital Sandbox: Summer in the Sand panel about growing startup…
Lenexa teen IDs winning medical solution with Parkinson’s detection tech FacePrint
Stanford University will have to wait. Eighteen-year-old Erin Smith is taking her medical technology venture, FacePrint, on the road. The Johnson County teen has been selected to join two prestigious fellowships to further develop FacePrint, which is a diagnostic and monitoring Tool for Parkinson’s Disease. She’s been tapped for $25,000 from the Davidson Institute for…