Black leaders need to earn a ‘thriving wage’ before they can help others; an Evergy-backed cohort could help them ascend

February 15, 2024  |  Taylor Wilmore

A new program backed by entrepreneur support groups and Evergy aims to raise household income by at least 30 percent for participating Black professionals, nonprofit founders, and entrepreneurs, said Craig Moore II.

“The ultimate goal is making sure you’re a leader who can do more than show up and talk about community — you have the financial backing to support the community yourself and by raising additional money,” said Moore, founding executive director of Black Excellence KC.

Sheri Gonzales, Evergy

The ASCEND Cohort program — developed by Black Excellence and the Heartland Black Chamber — is supported by scholarships funded by Evergy. The application deadline is Feb. 16, with the program running March 2 to  Aug. 8.

Click here to apply for ASCEND.

“We’re partnering with ASCEND on this project, because we think it’s important for our own employees to be able to experience a leadership development program like this,” said Sheri Gonzales, senior director of diversity, equity and inclusion + workforce and development at Evergy.

After surveying its members, Black Excellence determined that a cohort model best suited the organization’s strategic support approach for better preparing future leaders. The program’s focuses include generational wealth, strategy for growth, Black leadership development, and culture impact.

“A lot of what our membership wanted from us is: ‘How can I understand wealth better?’; ‘How can I create career security for myself?’; ‘How can I navigate the resources that are coming in for entrepreneurship and small businesses?’” said Moore.

Growing professionals

The ASCEND Cohort program offers two pathways: the Founder Growth Track and the Professional Growth Track, providing essential leadership skills through a comprehensive framework. 

The Professional Growth Track is for Black professionals with at least two years in their careers who are seeking career growth and expertise in their specific industries. These professionals will receive performance strategies, team and department acumen, development of key performance indicators/objectives and key results, and more.

“Our hope is that they will step into leadership positions that they’re passionate about, and that they have everything that they need as an individual to be able to show up in these spaces and represent the community,” said Moore.

Growing founders and owners

Within the Founder Growth Track, founders and owners with a developed business idea looking are given help navigating their ecosystem and figuring out what scaling their business looks like for them.

“Oftentimes, particularly for Black business owners and founders, we don’t have the space and time to truly plan,” said Moore.

Both tracks provide coaching and strategic guidance from the program’s strategists, along with financial support and planning from Cornerstone Financial, ensuring participants know how to develop their careers while aligning their finances with their long term plan.

“That will take them from a living wage to a thriving wage,” said Moore. “This way, I’m able to do more with my money, I’m able to save with my money, I’m able to invest back into my community, and I’m able to donate to the nonprofits around me.”

Therapy for racial healing

One of the highlights of the program: racial healing therapy sessions, creating a supportive environment for participants to address racial traumas and embrace their cultural identities.

“Statistics show that the average Black professional comes in contact with racism at a minimum of five times a day,” said Moore. “We don’t deal with the impact of us being Black in a system that wasn’t really built for us, and so how do we heal from those impacts?”

Through therapy sessions, participants will learn to recognize and address both explicit and implicit biases. They will have the tools to navigate these interactions, advocate for oneself, and transform those experiences into opportunities for education and growth.

“It’s about creating an opportunity for you to feel secure in your own skin and who you are, know the injustice that you’re going through, and making sure that as you’re navigating these spaces, you’re being that leader that will help pave the way for people not to go through that again,” said Moore.

Tagged , , , , ,
Featured Business
    Featured Founder
      [adinserter block="4"]

      2024 Startups to Watch

        stats here

        Related Posts on Startland News

        André’s planted its flag in KC 70 years ago; chocolatier says that’s just a taste of what’s to come

        By Tommy Felts | October 24, 2025

        Nearly 5,000 miles from Switzerland, a small group toured the inner sanctum of an iconic 70-year-old Kansas City company — a family-run brand that helped redefine accessible luxury in the Midwest, one Swiss chocolate-covered almond at a time. “What people get excited about André’s is the legacy, that we take a lot of pride in…

        Here’s how ULAH’s new boutique model aims to rack success for local brands, not inventory debt

        By Tommy Felts | October 23, 2025

        The new KC Collective consignment-based program for local brands at ULAH is a win for both the Westwood boutique and Kansas City creatives, said Joey Mendez and Buck Wimberly, announcing a fresh model to help the struggling store stay open and financially stable. “We’ve always had local brands,” said Mendez, co-founder of ULAH, explaining the…

        Tiki Taco ticks up giving alongside expansion; CEO owns up to taco shop’s neighborhood impact model

        By Tommy Felts | October 23, 2025

        A month-long campaign in the popular Kansas City-based chain offers easy add-on: joining KC GIFT’s network of donors  Restaurant executive Eric Knott wants Tiki Taco’s operators to own the neighborhoods into which the popular taco shop expands, he said, but that doesn’t just mean dominating the fast-casual market in each pocket of Kansas City. “Our…

        Kauffman Foundation announces first-ever semifinalists for Uncommon Leader Impact Award

        By Tommy Felts | October 23, 2025

        A new leadership prize aimed at celebrating changemakers at organizations aligned with the priorities of the Ewing Marion Kauffman Foundation is closer to naming its first winner, the influential nonprofit announced Wednesday, revealing 12 semifinalists culled from more than 300 nominations. “The response from community members across the Kansas City metro area was tremendous,” said…