Pet innovators unleash market built on experiences, evolving relationships with dogs (Photos)

Davide Rossi, FitBark, pet innovators

Meaningful relationships are no longer only between people, said Davide Rossi, discussing the rise of pet innovators and an emerging market built on experiences with four-legged family members. “They key thing is to recognize that the relationship between us and our pets has been changing,” said Rossi, co-founder of FitBark, a Kansas City-based pet tech…

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