Meet customers where they are (and they’re on TikTok): Marketing experts urge startups to invest in brand building

Like it or not, “TikTok remains king,” said Mikita Burton, encouraging startup founders to balance negative headlines about the video-sharing social media platform with its incredible potential for reaching their most-sought-after audiences. “We don’t just get to pick our customers’ favorite platforms, so you need to be where they are,” Burton, a social media strategist…

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Corral raises $1.38M to expand virtual fence solution’s US hoofprint; M25, Grit Road beef up deal

Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LINCOLN, Nebraska — Agtech pioneered by a third-generation rancher-turned-startup founder has corralled an oversubscribed $1.38 million funding round with backing from a healthy herd of regional investors. Corral Technologies, a…

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