KC startup pairs with blockchain platform to build trust, value in premium beef genetics

A newly announced strategic collaboration is expected to help Lenexa-based Vytelle promote the value of feeder cattle, while simultaneously bringing more transparency to a critical market segment within the beef industry. The initiative between Vytelle and BlockTrust Network — an API-driven platform that leverages blockchain technology to enhance trust within the beef supply chain —…

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Taylor Swift’s Super Bowl ring: How a $14 gold loop on the world’s most famous popstar scored big for this KC maker

Emily Bordner couldn’t believe the once-in-a-lifetime response to her Travis Kelce-themed ring’s appearance on the finger of one of the world’s biggest celebrities. “I’m still in shock,” said Bordner, owner of EB and Co., after images of superstar Taylor Swift rocking her jewelry at the AFC Championship Game on Sunday exploded on social media and…

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It’s showtime for KC makers as demand for Super Bowl gear hits the jackpot: Go BTS with Charlie Hustle

Even though the Kansas City Chiefs are headed to their fourth Super Bowl appearance in five years, Jordan Betts shared, fans are still snatching up merchandise like it’s the first time. “These aren’t even winning-the-Super Bowl shirts,” said Betts, communications manager for Kansas City-based Charlie Hustle, referencing the apparel brand’s newly debuted “Showtime in Vegas”…

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