Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Tech startup, KCSV among finalists for small biz awards
The Kansas City Kansas Chamber of Commerce announced Thursday its small business award finalists. The awards celebrate businesses that are financially successful, have a dynamic idea and are making an impact on the community. This year’s finalists include two members of the startup community. RFP365, which created software that eases the request for proposal process,…
1MC recap: program traces roots, features The Swapping Co., OneDayKC
Kansas City’s 1 Million Cups tried something new today. And by new, it was actually old. The event met in its original venue, Kauffman Labs, which served as an intimate setting for attendees. Entrepreneurs and community members gathered around desks and viewed presentations projected onto a white board. “The venue change happened today because our…
Coming UMKC innovation center to serve students, entrepreneurs
With funding shored up from private and public donors, the University of Missouri-Kansas City is planning to move ahead with its plan to build the Robert W. Plaster Free Enterprise Center to support students and entrepreneurs. Missouri Gov. Jay Nixon announced Tuesday that the state is allocating $7.4 million to the center, which represents half…