Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Schukman: Authenticity is the ultimate currency for millennials
The facts are in. Millennials prefer cause based products, are willing to pay more for them, and demonstrate strong brand loyalty to companies who weave social good into their stories. On the surface, these stats should be enough for any company to dive head first into branding themselves as social entrepreneurs. But, cause-based marketing is…
Brad Feld contest offering a startup free rent in KC
A prominent venture capitalist is launching an international competition in Kansas City that will offer a startup free office space in one of the area’s tech hotbeds. Brad Feld, co-founder of the Boulder-based Foundry Group, kicked off a contest Tuesday that will allow a startup to live in his Kansas City, Kan., home for one-year…
Digital Sandbox partners with Olathe to lift startups
Business incubator Digital Sandbox KC is widening its reach to suburban Kansas City. Digital Sandbox is partnering with the City of Olathe, Kan., to help launch businesses and boost entrepreneurship with its proof-of-concept model. The organization invests up to $25,000 in businesses for specific projects that help them secure additional funding. “Digital Sandbox has done…
FCC commissioner Ajit Pai visits with local entrepreneurs
In a reunion trip to Kansas City, a federal communications official visited with entrepreneurs and business leaders to discuss the effects of high-speed Internet access in the area. Ajit Pai, a commissioner with the Federal Communications Commission, stopped by the Kansas City Startup Village Thursday on a tour to gain more information on broadband expansion…