Ag tech firm Farmobile reaps big multi-million dollar investment
December 18, 2015 | Bobby Burch
Agriculture company Farmoblie reaped substantial funding to accelerate development and distribution of its technology to collect data from farm machinery.
The Kansas City-based firm snagged a $5.5 million Series A round of equity investment led by Amsterdam-based Anterra Capital.
Founded in 2013, Farmoblie created a device — or Passive Upload Connection (PUC) — that plugs into a tractor’s diagnostic port to collect a variety of data useful to a farmer. The company, which to this point has been self-funded, created software to provide information for farmers’ decisions on planting, spraying, fertilization, harvest, fleet management and more.
A Farmobile PUC
“Data is one of the most valuable things a farmer harvests today,” Founder Jason Tatge said in a release. “Today’s announcement is a huge win for farmers around the world who want to put their data to work. Farmers ought to own and directly profit from the information they produce. It’s that simple.”
The company’s proprietary tools standardize geo-located agronomic and machine data, Farmobile is “a champion for farmer data rights, ownership and data portability” and focuses on “strengthening existing farmer relationships and building tools to reduce the frictions of data portability.”
Farmoblie’s technology seems to be a perfect fit for Anterra’s focus on financing the growth of firms creating sustainable food and agricultural offerings. The venture capital firm’s mission is in part to support “innovation in the way we produce, move and consume food.”
“We are investing in an experienced team with a superior product that is addressing a large market opportunity,” Anterra Capital partner Dudley Hawes said in a release. “We’ve been looking for technology that can demonstrably make farms more profitable, at scale. Farmobile has both the vision and the grit necessary to spark a revolution in the use of farm data.”
Tatge, a member of the Pipeline organization, has long been an advocate of empowering farmers through data sharing.
“No one should ever know more about a farm than the farmer,” Tatge said in the release. “Farmobile provides a clear alternative to Big Ag’s vertical data silos. We can’t wait to make a difference for thousands of new customers around the world.”
Check in for more on this story.
2015 Startups to Watch
stats here
Related Posts on Startland News
Set your watch: 90 seconds with local innovators, entrepreneurs
It’s coming! Set your watch as we team up with FlatlandKC to highlight Kansas City’s innovators and entrepreneurs, all in 90 seconds. “90 on the Clock” premieres Wednesday, Sept. 23, with Callie England, founder of Rawxies, as she talks about her East Bottoms business and its raw, vegan, and gluten- and soy-free treats. The five-part series continues each Wednesday as the 90-second…
Meet the 10 startup winners of LaunchKC’s $50K
LaunchKC announced the winners of 10, $50,000 grants Friday during a celebration at the inaugural Techweek Kansas City conference. More than 40 judges evaluated pitches from 20 contest finalists, who pitched their companies Friday morning at Union Station before a crowd of about 100 people. LaunchKC kicked off in February and nabbed nearly 500 total applicants…
KC picks who they think will win LaunchKC’s $50K grants
Twenty startups are hoping to snag $50,000 during the LaunchKC grant competition. Nearly 500 companies applied to be part of the contest, which will be announcing the winners at Techweek Kansas City at 3 p.m. Friday. Below are predictions from a few members of the tech, startup and entrepreneurship community meandering around Techweek on who…
A chat with Tinder co-founder Jonathan Badeen
Tinder co-founder Jonathan Badeen’s roots run deep in the Kansas City area. A native of Leawood and a graduate of Barstow High School, Badeen stopped by Techweek Kansas City Thursday to discuss the popular app — Tinder — that he helped create. Badeen, who’s also a fan of the University of Kansas Jayhawks and Kansas…