KC-backed (and built) AI startup rebrands amid shift to tackling America’s supply chain pain points

With its pivot from video transcriptions to bulk inventory tracking, one of Kansas City’s most-promising, emerging tech startups is rebranding to match the new direction, co-founders Warren Wang and Cole Robertson said.

“‘Rebulk‘ feels like the right name for the future we want to build,” said Wang, reflecting on the company’s efforts to use AI-powered computer vision to track bulk materials in real time, giving industrial teams better visibility and control over logistics and operations.

“When Cole and I started shifting into this new idea, we heard about these bulk inventory measurement and volumetric scan problems over and over again,” Wang explained, noting the name change from dScribe AI to Rebulk first came as a suggestion from Kenneth Bautista, the startup’s new chief of staff.

“We’re here to redefine the bulk inventory tracking space,” he added.

Launched in 2024 after the co-founders met at a hometown Startup Crawl event in downtown Kansas City, dScribe AI — now Rebulk — was chosen as one of Startland News’ Kansas City Startups to Watch in 2026 and has backing from Kansas City venture leaders at KCRise Fund, Abstraction Capital, and Flyover Capital, along with Columbia-based Redbud VC and EquipmentShare.

“We’re super grateful to be rooted in Kansas City,” Robertson said. “It’s just fantastic for us.”

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The company also was selected for the prestigious, West-Coast Y Combinator accelerator, as well as the latest LaunchKC funding and resources cohort.

Cole Robertson and Warren Wang, co-founders of Rebulk; photo by Haines Eason

Rebulk already launched a pilot with Cargill and is preparing to release results from a case study with Charm Industrial, which uses the startup to measure irregular biomass inventory across log piles, corn stover, and other real-world storage environments.

Co-founders first announced the rebrand Friday on LinkedIn.

“We’re building Rebulk because we believe tracking bulk inventory, whether it’s piles of grain, sand, logs, or other assets that don’t fit in boxes and barcodes, has been overlooked for way too long,” Wang wrote. “There’s still too much guesswork, too many manual checks, and not enough real visibility into what’s actually there.”

“This rebrand reflects what we’ve been building toward all along. It’s a clearer signal of who we are and what we do,” Robertson added.

Friday’s rebrand announcement carried additional meaning for Wang. The co-founder completed his U.S. naturalization Friday — gaining a full name in the process.

“Most people don’t know this, but I didn’t have a first name. My documents literally showed up as ‘No Name Given Warren,'” he wrote on LinkedIn. “But today, after my naturalization ceremony, I’m officially a U.S. citizen, and I now have my full legal name: Warren Wijiaya Wang.”

Becoming a U.S. citizen is a deeply meaningful moment, said Wang, who emigrated to the U.S. on Christmas Day 2016 from Indonesia.

“It’s emotional, but it also comes with a real sense of pride,” he told Startland News. “I’m proud to be an American, and that means even more to me now because I’m building a company and products that serve and support the American supply chain.”

“It feels like both a personal milestone and a chance to contribute more fully to the country I call home,” he said.