KC Tech Council reboots its visual identity, teases plans to open new downtown HQ

It’ll be new year, new look for KC Tech Council as the regional tech advocate relocates to a collaborative headquarters space in downtown Kansas City, as well as embracing a bold brand update — all coded to better reflect a modern, tech-driven ecosystem.

“As KCTC powers initiatives that further establish Kansas City as a premier, diverse and sustainable technology hub for the future, our overall direction must reflect the new era of tech we continue to foster and develop,” said Kara Lowe, president and CEO of the KC Tech Council. “Our new look, website and plans for new office space are more than cosmetic upgrades, serving as a true testament to our intentional and focused commitment to the ambitious goals we’ve been working toward.” 

Among those aspirations: KCTC plans to move in the spring to a shared space at 710 Central St., established in collaboration with KC Digital Drive. 

The new facility, which is currently under development, is set to house offices for the leadership of both organizations, along with areas for events, community gatherings, and potential co-working opportunities. Additional tenants are expected with a grand opening celebration planned for later in 2026.

The future KC Tech Council headquarters site at 710 Central St. in downtown Kansas City; photo by Taylor Wilmore, Startland News

New visual identity for KC Tech Council; courtesy image

Lowe and her team announced the refreshed visual identity at this week’s Tech the Halls event, emphasizing the transformation’s alignment with KCTC’s three-year strategic plan to enhance our internal and external visibility.

“While our name and mission remain unchanged, KCTC’s updated brand presents a modern, tech-focused and future-forward visual identity, underscoring our accelerated growth, momentum and commitment to our members like you,” the team said in a statement to members. “You’ll immediately see our new coding-inspired logo and vibrant color palette deployed across all of our communication channels.”

The new logo represents the collaboration and integrated services across the KCTC organization, they continued, noting members have access to create personalized variations with their own logos inside the brackets.

In addition, a new KCTC website seamlessly integrates the updated brand with upgraded navigation and efficiencies for members and viewers to access recent updates, events, member benefits and more, Lowe said.

KC Tech Council team: Zach Gredlics, Kara Lowe, Erin Christensen and Christine Murray; photo courtesy of the KC Tech Council

“The fresh, dynamic look for KC Tech Council provides a visual embodiment of our mission to strengthen and promote all aspects of the tech industry and support growth across both sides of the state line,” added Bill Graff, board chair for KCTC. “These updates come at a fitting time, reflecting our recent successes and positive trajectory in providing access to talent development, advocacy and education to equip our members with the information and resources needed to be successful in the modern business environment.”

Seen within KCTC’s recently published annual report for 2024-2025, the organization’s three-year roadmap showcases the team’s progress in tech advocacy, local talent development, resource provision and increasing visibility. 

Notably, KCTC has already completed or is currently working on 75 percent of the milestones outlined in the first year of their plan to support these initiatives, according to the organization.