rOOTS KC grows into third location, planting shop in River Market ahead of World Cup
November 4, 2025 | Jocelyn Heckman
Initially setting its roots as a pop-up plant shop in 2020, Dee Ferguson’s leafy business has grown to three Kansas City locations. The secret is in the soil, she said, describing a strategy for cultivating customers through free, evergreen plant care support and “community-rooted spirit.”
The name rOOTS comes from Dee Ferguson’s surname: Oots.
Born and raised in Kansas City, she earned an appreciation of plants at a young age alongside her grandparents. Branding for the business allows her to honor their contribution to her life.
“2025 has been a difficult year for all of retail,” said Ferguson, who first launched rOOTS KC as a brick-and-mortar storefront in Kansas City’s Westside neighborhood before expanding to both Zona Rosa and The River Market. “So we’re rolling with the punches and ensuring we are always customer experience focused. That’s really been our success story.”
The stores specialize in matching each customer with the right plant for their lifestyle, she said, noting the team offers free in-store potting, professional repotting help, plant health checks, and expert advice so plants can thrive in their new homes.
They even make their own special soil — Plant Bimbo Potting Soil — using compost sourced in Kansas City.
Click here to shop rOOTS KC.
Place also is important to the woman-owned venture, Ferguson said, describing an intentional push to create space for neighborhood engagement in each store. The Westside location, for example, doubles as an art gallery, featuring work from local artists, which rotate each month. The stores also host workshops and seasonal events like terrarium-building nights and holiday crafts.
Such gatherings bring people together physically, but also show how plants can help plug people into their communities in a deeper and more meaningful way, Ferguson said, noting the most difficult element of expanding into more stores is balancing growth and maintaining the personal and neighborhood focus that makes the brand successful.
“Even though we’ve grown into storefronts, we’ve never stopped being a pop-up at heart,” she said. “It’s always been about people helping them find a plant that fits their life and bringing Kansas City together.”
The rOOTS KC store in River Market at 412 Delaware St.; photo by Jocelyn Heckman, Startland News
The brand’s newest store in River Market is growing squarely within the shadow of the the coming FIFA World Cup, a region-redefining moment that’s set to bring as many as 650,000 visitors to Kansas City in June and July 2026.
RELATED: Here’s how KCMO plans to turn empty storefronts into a World Cup stage for local talent
“As Kansas City works to revitalize retail spaces ahead of the World Cup, rOOTS KC stands as a proud example of local resilience, reinvestment, and helping KC grow — in every sense of the word,” Ferguson said.
Click here to follow rOOTS KC on Instagram.
Jocelyn Heckman is a Park Hill South High School journalism student and an intern for Startland News.
2025 Startups to Watch
stats here
Related Posts on Startland News
As book banning spreads across US, one KC media company calls out specific threat to diverse creators
The Kansas City publishing powerhouse behind many of the nation’s most-beloved newspaper comics — from Calvin & Hobbes and The Far Side to Garfield and Peanuts — this week raised its voice amid a growing push to condemn book bans flaring up across the country. “Books are safe harbors, where the freedom of expression and…
Torch.AI secures second acquisition in two months with more in its pipeline, revealing strategy to ‘turbocharge’ military intel
Leawood-based artificial intelligence firm Torch.AI recently expanded its team and capabilities through the acquisition of B23 — a Virginia-based data extraction software company, noted Adam Lurie, chief strategy officer of Torch.AI “Our belief is that the combination of Torch.AI’s software platform Nexus, alongside the subject matter expertise and customer capabilities of B23, will allow us…
New initiative has a message for KC: When Black men say they need a ’90s self-love reboot — listen
Love yourself enough to know you matter It’s virtually impossible to love others when there’s not already a sense of self love, said Kansas City small business owner Christina Williams, announcing the launch of an initiative to guide its community of Black men to understanding and believing in their own self-worth. “I know a lot…
Splitting time between student, entrepreneur lives earns Splitsy co-founder top UMKC honor
Recognition as UMKC’s Student Entrepreneur of the Year is a reminder that innovators often begin early, said Brad Starnes, one of Kansas City’s most-talked-about emerging young startup founders. “When I was about 8 years old, I submitted a drawing to an engineering firm,” said the co-founder of Splitsy, a bill splitting app that launched its…