LISTEN: Gripp helps farmers get a handle on multiple ag apps with dead-simple record keeping platform

October 20, 2025  |  Austin Barnes

Gripp co-founders Jenkin Lee and Tracey Wiedmeyer on stage speaking about their startup; photo courtesy of Gripp

On this episode of our 12-part Plug and Play Topeka podcast series, we explore how agtech startup Gripp is bringing structure and simplicity to farm operations. Its helps farmers connect their teams, track equipment and assets, and turn everyday routines into shared knowledge.

Having grown up on a Wisconsin farm, co-founder and CEO Tracey Wiedmeyer shares how the experience shaped Gripp’s mission — and what it means to build tech that farmers actually want to use.

Recorded live at the Plug and Play Animal Health & AgTech Expo in Topeka, hear how Plug and Play’s Kansas ecosystem is helping the company scale smart, practical innovation across the heartland.

Listen to a teaser below or click here for the full podcast episode.

Austin Barnes

Austin is a growth-focused business strategist with deep roots in media and storytelling. As executive editor, he leads Startland’s revenue generation, partnership strategy, and market expansion— aligning mission-driven journalism with scalable business models.

With over a decade of experience spanning media, brand development, and strategic communications, Austin has helped grow Startland’s reach beyond Kansas City, launching new monetization efforts and driving engagement with more than 700,000 readers each year. His work bridges entrepreneurship, innovation, and sustainable growth —positioning Startland as a national model for community-centered media.