Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Farmobile lawsuit claims dismissed, CEO says ‘Truth won out and justice was served’
A more than two-year legal dispute over trade secrets has hit a milestone, Farmobile announced Friday, as a federal judge dismissed all claims against the Leawood-based farm data firm. “We welcome the court’s decision. Truth won out and justice was served,” said Jason Tatge, CEO of Farmobile. “Farmobile takes great pride in the development of…
Edcoda founder after pivot to new edtech app Boddle: ‘I wish I had failed faster’
Clarence Tan held onto his startup Edcoda longer than he should have, the founder admitted, but his pivot to a new edtech learning app, Boddle, should prove a more filling fit for users. “Boddle has a much better underlying vision and mission, as well as being better in terms of how it would work in…
New STEAM Studio ‘pop-up’ lab planned for Rockhurst library along Troost
With its quiet atmosphere and stacks of source materials, the bottom floor of the Greenlease Library at Rockhurst University is a great place to study or do research. But it doesn’t necessarily strike one as a state-of-the-art design thinking and learning lab — yet. Starting this summer, that section of the university’s library will be…
City: Best way to avoid tickets in downtown KCMO, Crossroads? Pay via ParkMobile app
Unsafe parking conditions in the city’s downtown business districts have spun out of control, prompting increased ticketing, said Matt Staub. The ParkMobile app can reduce such headaches for motorists searching for an open spot along busy Kansas City streets. “People are kind of making up their own parking spaces, parking in ‘no-parking’ zones — all…