Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Foundation’s Philip Gaskin sees entrepreneur ecosystems in the humble snowflake
Editor’s note: This content was sponsored by the Ewing Marion Kauffman Foundation but independently produced by Startland News. When it comes to developing a startup, there’s no better training ground than a political campaign, Philip Gaskin said. “You’re building movements of people to do extraordinary things,” said Gaskin, director of entrepreneurial communities and chief of…
Mother-daughter businesses connected by sustainability, faith, yearning for community
Quoleshna Elbert wants to get — and give — the most bang for her buck, she said. “I’m the person who wants to kill three birds with one stone,” explained the founder of Community Local, an eco-friendly T-shirt brand based in Kansas City. Such drive is hereditary. “We want to be able to go deeper…
17-year-old entrepreneurs find financial, moral support for My Social Gain
Entrepreneurship brought Jaden Evans and Benicio Baeza together, they said. The two juniors at Truman High School in Independence, Missouri, started the social media marketing company My Social Gain in early 2018 after realizing the power of social media for companies. Though the company is only a few months old, My Social Gain already has…
‘We’re a big damn deal!’ KC is an underground fintech hub, says Zach Pettet
Editor’s note: Zach Pettet is the Fintech Strategist at nbkc bank, with which Startland News has partnered on an upcoming Innovation Exchange event. Opinions expressed in this commentary are the author’s alone. Kansas City is the United States’ underground financial center. Over the years, many financial juggernauts have been born and grown up in Kansas…