Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
KCultivator Q&A: Reggie Gray finds magic in connecting entrepreneurs with Black Privilege, no excuses
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by WeWork Corrigan Station, a modern twist on Kansas City office space. He’s left his “Magic Man” persona behind, but Reggie Gray can’t quite shake the performer inside him, he said. “Whenever I…
KCSF pivoting away from Village Square coworking, eyes bigger community impact
Village Square developed a waiting list soon after opening in 2015, said Adam Arredondo. But as larger coworking spaces with more amenities and resources debuted, interest waned in the 3,000-square-foot operation at 45th Street and State Line Road. “What’s our most valuable contribution to the community right now?” said Arredondo, CEO of the nonprofit Kansas…
Beyond KC: TripSushi puts secret hotspots, meaningful travel experiences on the menu
Life is short, said Spencer Carlson — you have just one chance to knock out as much on your to-do list as possible. For the founder of TripSushi, a KC-based travel agency, that meant soaking in and connecting to peoples and locales across the globe, he said. “[We] need to experience other cultures so that…
Eastside Collaborative coworking space envisions a home for black entrepreneurs
Stay on the lookout for Eastside Collaborative, said Maleika Robinson. Recognizing a need for a coworking space specifically for black entrepreneurs, Robinson founded Eastside Collaborative in early 2018 after rebranding the KC Black Coworking Community. Eastside operates from within Uzazi Village on Tuesdays and creates an environment where she and others can be their authentic…