Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Self-driving cars deliver unexpected challenges, says Burns & McDonnell strategist
City streets filled with safer, automated or self-driving vehicles would come with an unexpected price tag: fewer organ donations because of reduced traffic fatalities, said Julie Lorenz, discussing the promise and paradox of evolving transportation technology. “If you look back in history, it can help you think about the future,” said Lorenz, strategic consultant for…
Not high-growth or a tech startup? AltCap Your Biz $10K prize could be the boost you need
A $10,000 prize can mean a world of difference for the right entrepreneurial dream, said Davin Gordon. “There’s not a ton of opportunities for small businesses to not only pitch their business and go through that process, but actually have an opportunity to win some money,” he said. Entering its fourth year on the startup…
River Watch Beef envisions pure range of ‘farm-to-fork’ products delivered to your door
The beef industry is broken, said Chris Kovac, sitting just an ironic stone’s throw away from the historic Kansas City Stockyards. “We should all educate ourselves on what we’re eating and who we’re buying our food from,” the founder of River Watch Beef said, impassioned as he shared his concern for the health of consumers.…
‘Follow the Leader’: Brothers bootstrapping horror movie set in abandoned KC-area mall
Not enough films are being shot in Kansas City, said brothers Ben and Jacob Burghart. “The bigger problem is not enough feature films are utilizing Kansas City’s vast talent pool,” said Jacob. “[Kansas City is trying to] shoot more now, but we want to be a part of kind of kicking into another gear.”…