Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
ProjectUK introducing specialty accelerator’s latest cohort Oct. 10 at Travois
Project United Knowledge is the only Kansas City accelerator that truly fosters collaboration between entrepreneurs and those in the industry establishment, said Quest Moffat. “It’s the biggest and most dramatic reason that we’re different from other accelerators in the Midwest region,” said Moffat, ProjectUK founder. “Co-building is where the corporation and the people that run…
New Wichita and San Antonio locations tickle Chicken N Pickle itch for expansion
North Kansas City’s Chicken N Pickle is picking up speed faster than a pickleball soaring across one of the business’ popular courts, said Laurie Morrissey. Hatched within eyesight of the downtown Kansas City skyline, the entertainment venue is making a game-changing serve with its fast-casual approach to community recreation and the evolution of America’s fastest…
Growth Acceleration Services focuses on team building process to advance startups
Building a quality team is the most important step to accelerating a startup, Doug Burris said. But hiring the right talent is often where founders make their biggest — and most expensive — mistakes, added Burris, president of Growth Acceleration Services. “We have seen firsthand the struggles founders manage as they attempt to push the…
Techweek opens Monday with KC Mayoral Candidate Tech Forum; launches app with full schedule
Candidates to be Kansas City’s next mayor will take the stage Monday at Union Station in one of Techweek KC’s first events of 2018 to talk tech and its importance in shaping the city’s future, said Ryan Weber. “We’re still a long way from the [April 2] primary election, but this forum will help voters…