Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Privacy in practice: Responding to daily cyber threats sharpens Polsinelli tech team
Editor’s note: The following content is sponsored by Polsinelli PC but independently produced by Startland News. We see the fallout nearly every day. Another company, government or celebrity that’s been technologically compromised, prompting officials to scramble on how to best calm customers, citizens and stakeholders. And when you lead one of the nation’s top cybersecurity…
Pint-sized perspective: KC’s Little Hoots takes nostalgia-capturing tech to MIT
From the cute and comedic to the whimsical and wise, every parent can pinpoint a Little Hoots moment that relates to their personal adventure in child-rearing, said Lacey Ellis, founder and CEO of the Kansas City-birthed mobile app that recently turned heads at MIT. “If a picture is worth a thousand words, a hoot is…
LaunchKC winner bringing cryptocurrency into the investment game with Liquifi
A blockchain-enabled solution from Venture360, called Liquifi, aims to unfreeze startups paralyzed by a lack of access to capital, Rachael Qualls said with excitement. “The main reason more people don’t invest in private companies is there is no way to get money out,” said Qualls, CEO of Venture360. “On average money is tied up for…
Sickweather forecasts flu trouble ahead, urges handwashing and vaccinations
Sickweather’s illness forecasting technology points to a seasonal uptick in influenza rates for Kansas City, said Laurel Edelman, noting a particularly rough patch expected at the end of year. “We actually see more of a dome here in Kansas City,” said Edelman, the chief revenue officer for Sickweather, referring to a chart that plots expected…