Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
How ‘compassion fatigue’ led a TV journalist to bring Healium VR therapy to market
Distress calls poured over the newsroom scanner near Sarah Hill’s desk, day in and day out for 20 years. Each one seemingly growing darker than the last, she recalled. “I was a television journalist. … You have to cover a lot of trauma and a lot of really bad stuff,” said Hill, founder of Healium…
Community rallies behind Chris Goode after ‘violating’ overnight Ruby Jean’s break-in
Chris Goode isn’t angry, the Ruby Jean’s founder said after an overnight break-in left shattered glass and an empty cash register at his juicery and kitchen on Troost. “When trials come, maintain the faith and just keeping pressing forward,” Goode said. “People responded to that message pretty quickly. We know that the business is supported…
Butter to eSports: Sprint Accelerator draws new class of startups from coasts to Canada
Josh Green is used to navigating the streets of Brooklyn, hand delivering artisanal butters, chilled in the back of a pickup, he recalled. As founder of Brooklyn Buttery — which crafted a line of flavor-packed, sustainably sourced compound butters designed to bring a high end restaurant experience to home cooks — the entrepreneur’s growth has now…
Experts: Coastal VCs getting FOMO on Kansas City; PayIt’s $100M+ investment proves it
Landing more than $100 million in funding is no small feat for PayIt — or any startup, John Thomson said with a mix of humble confidence. “Wins beget wins, and it helps to build the ecosystem,” said Thomson, CEO and co-founder of PayIt. Click here to read more about PayIt’s investment from Insight Partners. For Thomson,…