Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
ngGirls set to debut its one-day programming workshop for girls, women in Kansas City
Developing a “stress-free,” immersive learning environment is key to paving the way for female tech talent in Kansas City, said Alisa Duncan. “There are a lot of studies about how women learn better when they’re with other women and that kind of support system, so that’s what we’re trying to provide,” said Duncan, program director…
KC Legal Hackers plan full-day law and technology conference
Entrepreneurs in the Kansas City startup community know full well that business is evolving at an unprecedented rate. Unfortunately, lawyers don’t have a reputation for keeping up. But thanks to new efforts, that is changing. Legal Hackers — a global movement of lawyers and other legal professionals — is pushing the legal industry forward. Through…
Rhonda Dolan, on-demand personal assistant Udo honored as Chamber’s Entrepreneur of the Year
A lunchtime affair at the 2019 Greater Kansas City Chamber of Commerce’s Small Business Awards quickly turned from celebratory mingling to shock and awe for Rhonda Dolan. “For [the Chamber] to recognize my efforts over the last year, which have been pretty intense, means a lot,” said Dolan, founder and CEO of Udo, reflecting on her…
Atlanta-based Opportunity Hub announces plans for KC minority accelerator
Opportunity Hub is about building strength in numbers, said Rodney Sampson, a feat that can only be accomplished in Kansas City through inclusive and intentional ecosystem building. “The bottom line is that it takes everybody to be a stakeholder at some level,” said Sampson executive chairman and CEO of Atlanta-based OHUB. “The thesis of a…