Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Tired of waiting at the barber shop? An AI-infused platform grown at UMKC could trim time
Born in the barber’s chair, Kansas City-based ScheduleMe could take more than a little off the top for service-based retailers. The startup plans to use artificial intelligence to groom the haphazard scheduling process entirely, its co-founders said. “We discovered that [our barbershop] was having issues with scheduling. What we wanted to do was try to…
AudreySpirit fashions clothing to help chronically ill child patients feel like themselves again
AudreySpirit is designed to bring dignity to chronically sick children, said Donna Yadrich, detailing a specially created clothing line that doesn’t sacrifice practicality. “When my daughter Audrey was in the [Intensive Care Unit] the last time, I was looking at her arms and she just had so many wires and everything coming out of her…
KCultivator Q&A: Chad Feather ventured to China and back, stayed for KC kindness, community
Editor’s note: KCultivators is a lighthearted profile series to highlight people who are meaningfully enriching Kansas City’s entrepreneurial ecosystem. The KCultivator Series is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Age doesn’t define entrepreneurial talent and Chad Feather is proof, he said…
UMKC Enactus team kicks open front door to Kansas City innovation scene with final four win
As the number of teams left standing in the Enactus U.S. nationals started to dwindle, members of the competitive entrepreneurial development program’s team at the University of Missouri-Kansas City rode a pulsating wave of excitement and emotion, recalled Ali Brandolino. “I started crying,” added Brandolino, UMKC Enactus vice president of operations. “It was the most…