Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
‘Queer Eye’ hero paints an ‘inner circle’ for young Latino artists craving a creative outlet
Deanna Munoz’s childhood dream to become an artist — once faded and long forgotten — was revived years later by her 6-year-old daughter, said Munoz, founder of the Latino Arts Foundation. “I wanted to be a graphic designer, but I kind of got caught up in a lot of different things when I was young…
Two Missouri biology students just wanted an ‘A’ — ultimately they devised a treatment for Crohn’s Disease
Launching a biotech company based on a class project took the quest for an ‘A’ to a whole new level for two Missouri University of Science and Technology students — founders of Bionic Bowell. Prompted by professors to find a use for a special ion-interacting glass compound, Vanessa Mahan and Catherine Pollman devised an ingestible…
Bringing high-speed travel ‘to the people’: Hyperloop One sets Kansas City arrival date
Long Awaited, Virgin Hyperloop One will finally cruise into Kansas City … just not permanently — at least not yet, the company announced Tuesday. “When government and investor delegations come to our test site, seeing the technology makes it real for them,” Jay Walder, CEO of Virgin Hyperloop One, said in a release. “Not everyone can…
Inclusion Open funding helps Determination Incorporated reunite KCSourceLink alums
Within days of securing funding from the Ewing Marion Kauffman Foundation’s Inclusion Open, Determination Incorporated is expanding its team, the nonprofit announced Wednesday. “We are so thankful to the Kauffman Foundation and excited to announce that Leslie Walton, an experienced entrepreneurial ecosystem builder in KC, is joining the team in support of our mission,” Johnny…