Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
LOOK INSIDE: Blade & Timber raises the bar (and kitchen) with Power & Light axe throwing
When Blade & Timber officially opens this weekend at Power & Light, the two-year-old startup concept will set a new standard for the growing experiences industry, said Jessie Poole. “We want to show people ‘This is what you should expect from an axe-throwing experience,’” said Poole, communication director for Blade & Timber. “We’ve been upping…
$9.4M funding round steers Bungii toward ‘biggest sharing economy footprint in US’
A $9.4 million oversubscribed Series A round isn’t just an investor vote of confidence in Bungii, said Ben Jackson. It’s a funding fuel-up as the tech startup shifts expansion plans into high gear on the road to becoming the final link in the big and bulky supply chain. “By the end of 2021, we’ll still…
Fattyhead feeds demand for keto-friendly pizza crust; What’s the founder’s secret?
Fattyhead began as a labor of love: a path toward a more healthful diet that transformed into a booming business for Kansas City native Laura Manivong. “I started feeling better, I started having energy and my body stopped hurting as much,” said Manivong, creator of her own low-carb, ketogenic pizza crust. Manivong’s journey started 18…
Innovation versus inclusive prosperity: Can hub developers create both in Kansas City?
Place and prosperity go hand-in-hand, said William Dowdell. Less clear, however, is how developers and communities will strike a balance in their efforts to generate innovation and wealth in Kansas City. “Geography is a big part of this. When we talk about expanding opportunity and bringing innovation, we also have to look at those spaces…