Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: My Bear Jeff spreads comfort to child trauma survivors, bear to bear
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Rachel Cohen with her My Bear Jeff campaign — to share their crowdfunding stories to gain a little help from their supporters. Who are you? Rachel Cohen, Chief Bear Officer…
Ben Jackson named to Forbes’ ‘30 Under 30’ list, capping year of growth, accolades for Bungii
Building something cool requires doing a lot of uncool things — tasks and tactics most people are unwilling to undertake, said Ben Jackson. “The daily grind isn’t glamorous and it’s not fun,” said Jackson, co-founder of Overland Park-headquartered Bungii and an honoree on Forbes’ “30 Under 30” list for consumer technology. “Success is a matter…
Pitch Pub Crawl returning to downtown Lee’s Summit with nine emerging KC startups
Nine startup leaders are expected to compete this month for seed in downtown Lee’s Summit hot spots better known for hops. Velocity LS Pitch Pub Crawl is set to return 5 p.m. Dec. 12 at Bricks Pub & Grub,18 SE Third St., before moving on to Smoke Brewing Company, 209 SE Main St., Arcade Alley,…
Helix Health finds ‘enlightening’ support in Spencer Fane’s new STARTUP Lab, co-founder says
Spencer Fane’s STARTUP Lab already is having an impact on its first selected company, Helix Health, said Aaron Deacon. “It has been a really enlightening experience for me,” said Deacon, co-founder of Helix Health alongside Anurag Patel, explaining support from the law firm. “To have the advice and help from other people who know how…