Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Sustainable style: Pop-up jewelry maker adds final touch of flare through zero-waste designs
Everything in Adrianna Stranak’s life seems to happen a bit haphazardly, she said, laughing. “When I started making jewelry, creating a business was not my initial goal,” shared Stranak, who teaches kindergarten in Kansas City, Kansas. “For me, I wanted these earrings that I couldn’t afford, so I made them!” As Stranak continued designing and…
How $90K from Fountain Innovation Fund could help Azella reach 10,000 financial advisors
David Roberson grew up watching his mother struggle with financial management, he shared, noting his family’s stresses could have been alleviated with the help of a financial advisor. Combining his passions for digital marketing, web development, SEO, design and financial literacy, Roberson founded the marketing firm Azella — named for his mother. “Azella is a…
Letter from the editor: Every story starts somewhere
Editor’s note: The following letter from Startland News’ editor in chief kicks off Startland News’ eight-week donor campaign seeking reader support for the nonprofit newsroom. Click here to donate. Every story starts somewhere — and today we’re asking for your help to start more. Startland News is continuing its mission in 2022 to elevate bold,…
These eight KC tech startups are circling Pure Pitch Rally with up to $1M on the line
Editor’s note: The Ewing Marion Kauffman Foundation is a sponsor of Startland News. As a new cohort of pitchers prepare to toss their nets toward local land sharks at this month’s Pure Pitch Rally, the addition of the Ewing Marion Kauffman Foundation as a key financial backer elevates the annual competition for spot-cash funding and…