Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Exit to watch: Top startup LaborChart sells in a deal under construction for generations
LaborChart, one of Kansas City’s leading startups, has sold to a California-based giant in construction management — a deal that proves hard work and determination pay off, its founder said. The startup was sold to Procore Technologies, the companies announced Friday, noting in a release the deal is expected to further innovate the world of construction…
Bearded Fellas shave away ‘just a doll’ — leaving the beauty of everyday magic, people
Ali Bustos didn’t even know how to sew when she was gifted a sewing machine by her parents in 2008. More preoccupied with painting at the time, the machine sat mostly unused. But when her first son was born, it was difficult to paint with a wiggly baby in her arms, she said. Her yearning…
Storytelling startup rewrites the pandemic narrative, scaling into new success, downtown space
Editor’s note: The following story — a spotlight on a member of the Plexpod community — is sponsored by Plexpod, a progressive coworking platform offering next generation workspace for entrepreneurs, startups, and growth-stage companies of all sizes. Stories are powerful, Jeff Short said, recalling ways his storytelling startup, Overflow, has worked to help Kansas Citians harness…
Porter House KC receives $175K from JPMorgan Chase Foundation to support inclusive entrepreneurship
An investment by the JPMorgan Chase Foundation will help The Porter House KC fill a void in entrepreneur support programming in Kansas City, said Dan Smith. “Our goal is always to find a solution to the problem. We felt there was a gap. There was a whole population of people being missed. People who come…