Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Hometown startups want their due; sister-led QuickHire’s $1.4M round could be just the start
QuickHire’s potential for success is enhanced — not limited — by the young tech startup’s south-central Kansas geography, said Deborah Gladney, one half of a sister-led Wichita venture that recently announced its $1.4 million round boosted by a leading Kansas City fund. “Being from Wichita, we’ve come to know and appreciate everything this city has to…
Toilet bombs dropped less than two weeks ago; retailers can’t seem to keep them on the shelves
Bear Soap Co.’s latest bestseller might have begun as an accident, but the bath bombs for toilet bowls are making a splash as shoppers discover a cheeky new stocking stuffer that fizzes beyond the holiday season, said Matt Bramlette. “The toilet bombs can be a fun novelty gift; or they can be something that people…
Cotton candy calling: Why a South KC sweets shop’s signature treat is still hand-spun with an air of nostalgia
Each ding of the oven generates more buzz for this whimsy-frosted bake shop and creamery in South Kansas City. But it’s the soft, sticky sweet treat that fills small tubs and lines the store’s shelves — (hand) spinning the entrepreneurial dreams of its owner into a sugar-rush of a reality. “I really hit the jackpot,”…
He wanted a dress shoe as comfortable as bare feet; How Joey Ahearn is reimagining wingtips to boots one step at a time
A newly unboxed, Kansas City-laced premium shoe company offers a single promise: to make often-uncomfortable men’s dress shoes healthy to wear — without stomping out fashion. “I grew up wearing Converse and Vans and socks and lacing really tight every day,” recalled Joey Ahearn, a physical therapy assistant, as well as founder and CEO of Free…