Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Vegan spell falls over West Bottoms restaurant as this trio’s plant-based potions ring in a new year
Every witch needs a coven, said Olive Cooke, Sylvia Metta and Kim Conyers; so they conjured a community in the West Bottoms to serve their vegan bites. Cauldron Collective — a plant-based, comfort food venture co-founded by self-proclaimed “cooking witches” Cooke, Metta and Conyers in January 2021 — made its mark in Kansas City through…
Topeka is building its own startup hub; a new group is pushing those left out from survival mode to creation
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. The…
Trade to troubadour: Ben Chaverin finds his hook, but just sampling KC’s music scene might not be enough
Entering the job market amid a global pandemic isn’t ideal, Ben Chaverin admits, but its challenges can become opportunities for those creative (and willing) enough to turn adversity into a new playlist. “I’ve learned so much in the last couple of years — and grown so much as a human being,” Chaverin said, recalling his December…
Why the ‘best cold brew you’ve ever tasted’ (and it’s brewer) are found only in KC
Tucked in your neighborhood grocer’s cooler waits an otherworldly cold brew — the smoothest this side of the twilight zone. And it can only be found in Kansas City. For now. “I take my craft really seriously and I taste every batch. If it’s not right, it doesn’t go out. It’s really important to me…