Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Return on investment: Why the co-founder of tech giant Dropbox just donated $500K to Blue Valley schools
Blue Valley schools, teachers, and students are expected to benefit greatly from a newly announced fund launched by the homegrown Johnson County tech entrepreneur who later co-founded the cloud storage giant Dropbox. Arash Ferdowsi, a 2004 graduate of Blue Valley Northwest High School, has put up $500,000 to launch the Arash Ferdowsi Fund, which benefits…
Ronawk accelerates its growth with exec hires, creation of expansive ‘Bio-Block Universe’
Synergy and chemistry are just as important as expertise when hiring strategic, high-level positions within a startup, said A.J. Mellott. “Ronawk has gone from this startup with its organized chaos, to having structured pathways that have emerged because we are better informed. That in itself has been really exciting and stimulating. We are more of…
WATCH: Kansas City Startups to Watch in 2022
This broadcast features Startland News reporters in conversation with the founders who lead the Startups to Watch companies showcased in the publication’s 10 Kansas City Startups to Watch in 2022 list and explore ways in which they’re disrupting industries in Kansas City and beyond. Use #KCSTW22 to interact with other viewers on social media. Click…
A radical new chapter: Why Danny Caine gave up 49 percent of his business to form an employee ownership collective
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…