Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
First bite of Tyler Shane: This spicy new pairing with Westport favorite Café Corazón has cacao lovers going nuts
‘I want people to sit down and really have a moment with their chocolate’ When Tyler Shane bites into a piece of chocolate, all of her senses come alive to fully indulge in the experience. “Food, for me, is almost like a religious experience,” she said. After spending seven years at Christopher Elbow Chocolates, the…
mySidewalk CEO: Partnership with National League of Cities will ‘unlock’ hidden data for thousands of communities
A veteran Kansas City tech startup has partnered with the National League of Cities to help its members “bring actionable data to every community,” mySidewalk’s CEO announced this week. “Together, we will provide data to unlock funding, guide investments, and improve neighborhoods,” said Stephen Hardy, leader of the KC-based govtech company, describing NLC as “the…
How one of KC’s earliest Esports leaders is leveling up inclusive gaming (and why it’s C-suite or bust for his next plays)
Change comes through leadership, said AbdulRasheed Yahaya, announcing he’s acquired co-ownership of one of the largest Esports facilities in the nation — positioning him to take the controller and level up on his long-standing commitment to make the industry a fair game for all. “To do this, I’ve always known I have to be at the…
Premiere: In the span of 11 minutes, you’ll watch one entrepreneur fight for his life (and win)
DJ Stewart beat the odds — and his prognosis — in a health battle chronicled by friend and Kansas City filmmaker Ryan Lovell. The intimate documentary they created together premieres today. “Rare Enough” captures Stewart at his most raw during the Journey Pro Wrestling founder’s fight against Grade 4 glioblastoma — a rare malignant brain tumor…