Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Halo championship arrives downtown as KC-built esports team ‘pioneers a dynasty’
KC Pioneers gain support of Chiefs, Charlie Hustle and other hometown household names for its #MyCity campaign as Kansas City hosts major esports tournament It’s time to showcase Kansas City’s esports and tech community on a global scale, said Mark Josey — and what better way to do so than with a worldwide tournament hosted…
Meet the KC Chamber’s Top 10 for 2022: One will be the next ‘Small Business of the Year’
From a rapidly expanding restaurant chain to a 24/7 daycare facility to a workforce training and information technology leader building a statewide footprint, the finalists for the 2022 Small Business of the Year award run the gamut of forward-thinking Kansas City ventures, said Joe Reardon. “Every year I become more and more impressed with our…
Three-way tie: Public vote mixes ‘Fan Favorite’ small business honors between meals and more
A trio of Kansas City small businesses is sharing the Honeywell Fan Favorite Award this week after wowing the public during the Chamber’s recent candidate showcase at Union Station. “The rules can be bent,” said Eric Wollerman, president of Honeywell Federal Manufacturing and Technologies, announcing the three-way tie in the lead-up to the Greater Kansas…
Avatar for hire (in a few years): Gamified career platform helps kids explore their future in the workforce
It’s a powerful question asked in classrooms every day, Jessica Munoz Valerio said, recalling her own experience with the common prompt and how tapping into and gamifying it could change lives. “When my daughter was young — as early as 5 years old — she got asked, ‘What do you want to be when you grow up?’”she…