Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Bardavon acquires San Fran health app to complete hybrid treatment platform for workers
Adding PeerWell — and the San Francisco startup’s leadership — to the portfolio of tools at Bardavon Health Innovations will help the Overland Park health powerhouse complete the industry’s first digital solution for worker musculoskeletal health, said Matt Condon. Together, Bardavon and PeerWell will pair in-person therapy, virtual coaching, and self-care for injury prevention and…
That purple smokey eye? It’s a mask of confidence, KC beauty entrepreneur says
At first glance, beauty is a superficial industry, Alley Gage admitted, her reflection showing in a nearby mirror as she spoke about her decade-long career in cosmetics. The truth she’s learned about the industry — well, it’s a reality she isn’t willing to gloss over. “I’ve always loved the concept that a tiny jar of something…
Generational wealth is coming to Prospect; meet the business group (and KC woman) leading the charge
As a former small business owner herself, Simone Curls wants Kansas City entrepreneurs to avoid the struggles she experienced. “I did it through the fire,” said Curls, executive director of the Prospect Business Association. “I walked those burning coals.” Curls grew up around the corner from the Prospect Business Association’s offices on Linwood and Prospect.…
How Tiger Woods’ swing at The Masters was influenced by this Lawrence lab
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. LAWRENCE…