Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
New technology preserves speed, convenience KC air travelers have come to expect (in unexpected ways)
Editor’s note: This story was originally published by Kansas City PBS/Flatland, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, The Kansas City Beacon, and Missouri Business Alert. Click here to read the original story. You land at Kansas City International Airport a half hour early. Until now that…
Mizzou students started making real angel investments from campus a decade ago; now they need more capital
COLUMBIA, Missouri — The college-aged leaders of Mizzou’s AACE Venture Fund are learning as they go: not just how to invest in real startups across the region, but how to make the university’s long-running student investment program sustainable. “We’re having real-world experiences — such as getting on the phone with founders, doing due diligence and…
A new credit union on Prospect aims to be the pebble that causes a ripple effect east of Troost
‘Moving individuals out of that payday loan cycle into a banking cycle’ The recent opening of a new credit union with a mission to serve residents of Kansas City’s east side marks a key milestone along “a long road” to build generational wealth for those historically disadvantaged. Since 2007, Dee Evans has been part of…
Facility Ally raises $700K to take its sports venue, ‘eatertainment’ SAAS platform national
Facility Ally, a sports facility and “eatertainment” management software company, has closed a $700,000 pre-seed funding round led by Slabotsky Family Office. The funds are expected to be used to build out Facility Ally’s development, sales and marketing teams. For sports facilities and leagues, Facility Ally provides a central hub for reservations, memberships, payment, waivers…