Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Designed by women, for athletes: How the woman-led team behind KC Current’s new stadium is ‘equalizing the playing field’ for women’s sports
It’s uncommon to design a first-of-its-kind structure in the world of architecture, said Jill Monaghan, but the new KC Current soccer stadium — the first such facility being built specifically for a professional women’s team — scored her just the opportunity. In her nearly 11 years with Kansas City-based Generator Studio, Monaghan — who serves as senior…
Kauffman awards $5.3M to DreamSpring to expand microlending to underserved entrepreneurs in KC
A newly announced $5.3 million grant is expected to vastly expand access to small business credit among historically underserved entrepreneurs in Kansas City, said Philip Gaskin, detailing the latest in a series of funding awards this week from the Ewing Marion Kauffman Foundation. DreamSpring, a nationally recognized nonprofit Community Development Financial Institution (CDFI), is set…
WATCH: KCK-raised R&B artist emerges from the ruins of vulnerability to ‘touch people’s souls’
For Alanzo McIntosh Jr., exploring his voice means journeying through the KCK native’s roots, along with themes of self-doubt and self-discovery, and a deep connection to the struggles faced by Black and brown people across the globe — and here at home, he shared. “I wanted to make music that spoke to the soul and spoke…
Loud is in season: How one designer plans to yell their angrily sewn message during KC Fashion Week
Dustin Loveland channeled love — and anger — into a debut spring and summer collection that premieres soon at Kansas City Fashion Week 2023. “I’ve had to deal with a lot of anger from the past couple of years for a variety of reasons,” said Loveland, a non-binary freelance designer and sewer in Kansas City.…