Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
Brewkery closing its North KC kombucha taproom as ‘Lucky Elixir’ production heats up
Five years after opening its popular North Kansas City hot spot, the Brewkery — home of Lucky Elixir Kombucha — is moving and closing its taproom, co-founder Amy Goldman shared. With its lease about to end and rent increasing substantially, Goldman said, the move makes sense for the growing kombucha business. Although it’s bittersweet to…
Variety entertainer’s magic trick: Knowing whether his audience wants a clown (or Ruby in drag)
Dennis Porter’s success as a performer is scripted by the North Kansas City native’s talent at reading a room — adapting his jokes and wide variety of entertainment styles to fit the audience. If he’s doing it right, one of Porter’s characters brings a healthy grin to their happy faces, he said. “I am over-blessed…
Broadband internet is no longer a luxury; meet a group bringing access to KC’s most underserved children, families
Editor’s note: The following is the second in a series of stories focused on digital inclusion efforts in Kansas City, and is presented by Google Fiber. Those seeking change and equity in a rapidly evolving world of tech access must go directly to the people in need if they wish to truly eradicate the digital…
GIFT hopes NFL Draft visitors touch down at Saturday’s Black Business Market; nonprofit passes $1M in grants given
Packed streets for the NFL Draft around Union Station and downtown this week could mean added traffic to Saturday’s Black Business Market on Kansas City’s east side, said Brandon Calloway. “We’re gonna drive as many people over here so they see the vibrancy that can happen on Prospect, as well as exposing a lot of…