Swifties made her work famous; Now this KC maker has opened a fourth retail shop
October 29, 2025 | Joyce Smith
Sales jumped after Taylor Swift was seen wearing one of EB and Co.’s rings at a key moment in the popstar’s high-profile romance with Chiefs tight end Travis Kelce. The jolt of exposure helped propel the brand’s expansion — most recently the opening of a fourth shop in downtown Lee’s Summit.
EB x Starlight Tower Ring
from EB and Co.’s EB x Starlight collection
“This location was requested for a long time and will be more than just a store,” said Emily Bordner, founder of EB and Co., describing her hometown return to 305 S.E. Douglas St. “It’s a hub for visitors and locals alike to explore our curated collection of sports-inspired accessories and discover the perfect holiday gifts. We can’t wait to welcome the Lee’s Summit community and create a shopping experience that’s fun, festive, and distinctly KC.”
The new store is already open, boasting an array of jewelry and hair accessories — along with a range of KC-centric specialty collections and a charm bar.
Click here to explore products from the brand.
EB and Co. also is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
View this post on Instagram
The Kansas City Taylor & #87 Ring from EB and Co.’s Swifties collection
Swift was spotted during the Chiefs’ AFC Championship run in 2024 wearing an EB and Co. piece — designed to resemble a red football jersey with Travis Kelce’s number 87 — said to have been a gift from Kelce’s mother.
Click here to check out EB and Co.’s Swifties collection.
The brand is celebrating five years in Brookside. It opened on the Country Club Plaza in March 2021, and in Crown Center in September. It also had been a pop-up vendor in Lee’s Summit Made in KC shop.
Hours for the new Lee’s Summit store: 10 a.m. to 6 p.m. Mondays through Saturdays, and 10 a.m. to 4 p.m. Sundays.
Startland News contributor Joyce Smith covered local restaurants and retail for nearly 40 years with The Kansas City Star. Click here to follow her on Bluesky, here for X (formerly Twitter), here for Facebook, here for Instagram, and by following #joyceinkc on Threads.
2025 Startups to Watch
stats here
Related Posts on Startland News
WYCO debuts DotteBiz tool to help launch, grow small businesses on KS side of KC
Editor’s note: KC BizCare is a partner of Startland News. A newly-launched government online resource aims to eliminate barriers for local business owners and entrepreneurs in Wyandotte County, project leaders said. “Really, DotteBiz is about wanting to ease friction for entrepreneurs and small business owners to help them not only launch their businesses here in…
Kinship Cafe owner paves plans to take ownership of his coffee shop (with a little help from his community)
In April, TJ Roberts was at risk of losing his coffee shop to a parking lot. Now, Roberts is standing his ground, with the help of his community, to purchase the building that houses Kinship Cafe. “It was a very dark couple of weeks, but now there’s light at the end of the tunnel. Purchasing…
North KC’s new ‘Bob’s Burgers’ tribute bar: It’s what happens when theater kids get together to drink
The grand re-re-re-opening of Vignettes Cocktail Bar as a pop-up tribute to the animated TV series “Bob’s Burgers” is a well-seasoned homage to yet another cult classic, said Edward Schmalz, co-owner of the North Kansas City nightspot. “We wanted to pull upon that wholesome — yet still a little raunchy — vibe that is ‘Bob’s…
Betty Rae’s sells to Shatto: Why the ice cream brand’s young steward is stepping away from the scoop (for now)
An announcement this week that Betty Rae’s Ice Cream could open new shops and push its popular products into grocery stores is exciting growth to envision, agreed Alec Rodgers, the brand’s steward since 2021 when he bought and reopened its two storefronts amid challenges of the ongoing pandemic. Rodgers just won’t be the man behind…